Handy helps you plan, run and keep control of your renovation or construction project — from first decision to finished build and beyond, when it’s time to sell.
What it isA digital renovation platform that guides homeowners and craftsmen to make the right choices, follow building regulations, and automatically document everything that’s built, installed, or changed.
What it solvesRenovation data today is scattered, incomplete, and untrusted. Handy turns decisions, compliance, and execution into structured, verifiable records.
How it works
- Guides users through compliant renovation choices
- Helps craftsmen follow standards (AMA / GVK etc.)
- Captures documentation as work happens
- Stores critical certificates and records securely for long-term use
Why it matters
- Fewer mistakes and disputes
- Higher trust for banks, insurers, and buyers
- Homes with a verifiable renovation history gain value over time
Business model
- Consumer subscriptions
- Partner-funded pro accounts
- Transaction-based services
Renovation or construction projects are complex. Decisions pile up. Products & minds change. Documentation gets lost.
Handy gives you a clear structure for the entire renovation — so you stay in control while building, and end up with a home that’s properly documented.
Renovation is still one of the least digitalised processes.
The renovation market generates billions in annual turnover. Despite this volume, the industry suffers from a paradoxical technological lag.
It’s full of guesswork, unclear decisions and unnecessary delays. Both homeowners, craftsmen and retailers lose time, money and trust along the way.
Today, we transfer money instantly and sign contracts digitally, yet our biggest asset—our home — is managed with paper receipts, lost text messages, and verbal agreements.
It's time to close the analog gap.
Disputes are common: "He said, she said" arguments over unrecorded changes
Information is lost: When a house is sold, its history disappears.
Inefficiency rules: Craftsmen waste time chasing specs; homeowners lose sleep over lack of control
No assurance that work follows national standards
How it works!
1. Add your home
Set up your home and define rooms, zones and technical systems.
2. Document & collaborate as you build
Add products, materials, manuals, photo documentation, certificates and receipts as the renovation progresses.
3. Keep it for life
Your home’s history stays structured, searchable and ready for service, upgrades or sale.
What is Handy?
Handy is a digital home record focused on renovation, construction, and technical systems.
It helps homeowners plan, track, and document what’s built, installed, and changed — and keeps that information useful long after the project is done. Handy also gives clear control over material and labour costs.
Handy is also an inspiration and collaboration platform.Tiles, colours, and materials can be combined into AI-generated visuals to explore options, share ideas, and make better decisions.
- No more lost documents.
- No more guessing what’s behind the walls.
- No more starting from zero on the next renovation.
01
Workflows developed with real professional craftsmen
02
Compliance with national building standards (AMA Hus, GVK, BBV in Sweden and equivalents in each market)
03
AI for recommendations, material options, area and cost calculations
04
Blockchain-secured renovation records, photos, blueprints etc. tied to the property, not the person, and shareable with insurers, brokers and third-party platforms
05
Shared mood boards & AI renders, lists etc for families to align on choices
06
Shopping lists - direct integration with merchants to avoid unnecessary purchases
07
Stores receipts, manuals & product information ready for you and the next owner of the property.
Who is it for?
Handy is for homeowners planning renovations, craftsmen delivering compliant work, and building supply partners — all connected in one platform where decisions, materials, and documentation come together.
Consumers
- Full control over your renovation
- Compliance with national building standards (AMA Hus, GVK, BBV in Sweden and equivalents in each market)
- Easier maintenance and upgrades
- Higher quality documentation when selling
Craftspeople
- Clear project context
- Correct specs and documentation
- Fewer misunderstandings and callbacks
- Photo documentation of work done, step by step
Suppliers & Services
- Accurate product data
- Faster service and replacements
- Cleaner handovers
Targeted Advertising: Precision marketing allowing brands to reach consumers exactly when they are in the "buying mode" for specific phases (e.g., bathroom, insulation).
A Fragmented Giant Ripe for Disruption
The home renovation industry is one of the largest consumer markets globally, yet it remains one of the least digitalized. It is characterized by fragmentation, lack of trust, and inefficient communication between homeowners, craftsmen, and retailers.
With increasing regulatory demands for documentation, energy efficiency, and traceability (e.g., EU Green Deal), the "old way" of working is no longer sustainable. Handy addresses a critical gap where manual guesswork currently leads to costly errors and disputes.
Market Size & Potential: We are targeting a massive volume of annual renovation projects where professional compliance is key:
Sweden
~50 000
major private renovations annually
Europe
~2,2m
renovations annually
Global Reach (EU, NA, AUS):
~15m
million annual projects
Business model
Handy is positioned to capture value from every transaction in this ecosystem. From the initial design phase to the final blockchain-verified documentation.
B2B Solutions & Retail Partnerships
White-label & Licensing: Retailers and hardware chains license Handy to offer their own branded renovation tool, driving customer loyalty and ensuring their products are the default choice in AI-generated material lists.
Targeted Advertising: Precision marketing allowing brands to reach consumers exactly when they are in the "buying mode" for specific phases (e.g., bathroom, insulation).
Industry Insights & Data: Aggregated, anonymized data on renovation trends and material choices sold to manufacturers and suppliers for better forecasting.
SaaS for Professionals Subscriptions
Workflows that follow national standardsStep-by-step flows aligned with AMA/GVK, so nothing is missed.
Built-in photo documentationProof of work, linked to rooms, zones and installations — ready if questions arise.
Fewer callbacks and disputesClear documentation reduces misunderstandings with clients.
Faster handoversThe customer gets structured documentation without extra admin.
More visibility, not more marketingReach homeowners through Handy and selected white-label partners.
Consumer
On-click acquisition:Handy is built to capture high-intent traffic at the exact moment homeowners plan or manage a renovation. We acquire users through pay-per-click search and convert them directly into projects, not just sign-ups.Each project creates multiple monetisation points; upgrades, partners, and transaction-driven referrals.This makes customer acquisition predictable, scalable, and directly tied to revenue per projec
Premium Consumer Features: Freemium model where advanced features (AI-design, full project coordination) are unlocked via one-time fees or subscriptions.
Blockchain Documentation: A fee-based model for securing permanent, transferable renovation records (receipts, warranties, certificates) tied to the property ID —increasing the property's resale value.
Pricing / Revenues
Handy combines consumer subscriptions, partner-funded professional licenses, and transaction revenue — monetizing trust, not only traffic.
Handy Home - Free
Get started. Stay organized.
- 1 project
- Rooms, products & basic documentation
- Upload receipts & manuals
- Read-only project history
Handy Home - Plus
€8.90 / month €80 / year €80/life - early adopters
Your home’s renovation memory — secured for the future.
- Unlimited projects
- Full photo & document history
- Share projects with craftsmen
- PDF export for banks, insurers & agents
- Certificates and key documents stored on blockchain (Bitcoin-secured, tamper-proof)
- Long-term proof of what was done, when, and by whom
Handy Pro - Craftsmen
€55 / month€500 / year
€500/life - early adopters
- Structured workflows (AMA / GVK ready)
- Photo documentation per work step
- Customer view & approvals
- Certificates & compliance documents
- Project handover to homeowner
- Basic customer leads
Handy Pro — Partner Sponsored
€0 for the craftsmanPaid by building supply partners
Same features as Handy Pro.The cost is carried by the supply chain — not the craftsman.
- Connected to partner store / chain
- Projects linked to verified material purchases
- Better documentation = fewer disputes
- No ads. No lead selling.
Handy Partner (Building Supply Chains)
From €5,000–10,000 / year + volume
Turn renovations into structured, trusted data.
- Sponsored Pro accounts for craftsmen
- Partner branding (light white-label)
- Dashboard: active projects, craftsmen, volumes
- Access to anonymized renovation insights
- Cost Per Action- Products 5-10%- Services 5-15%
- Advertising
Optional:
- Full white-label
- API & data export
Add-ons
Available on all paid plans:
- Home Sale Package (summary + certificates): €49–99
- Inspections & certificates (partner services at a sponsored price)
Want to join in?
What we are looking for
We are entering a phase where Handy is ready to move from concept to execution. To accelerate development and scale the platform, we’re now opening the door to partners who share our vision and want to play an active role in shaping the digital standard for renovation.
The ideal partner and/or investor would contribute on all fronts not only financially.
Our roadmap
01
MVP completion
02
AI Development
03
Blockchain infrastructure
05
Go to market
06
Pilot programs with craftsmen, retailers and property stakeholders
07
World domination
Contact
Who is behind Handy?
Per Osbeck
Brand & design leader with 25+ years of experience building scalable digital products and design systems for global companies like Ericsson and fast-growing tech ventures. Combines deep expertise in design, UX, technology, and business with hands-on experience from renovating and building multiple homes — having personally faced the real-world complexity, cost control issues, and documentation gaps Handy is built to solve.
Connect
Schedule a quick call if interested, or just pick up the phone; +46 0702 33 22 38
Contact
© Osbeck Design AB.
2026
All Rights Reserved
