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Handy helps you plan, run and keep control of your renovation or construction project — from first decision to finished build and beyond, when it’s time to sell.
What it isA digital renovation platform that guides homeowners and craftsmen to make the right choices, follow building regulations, and automatically document everything that’s built, installed, or changed.
What it solvesRenovation data today is scattered, incomplete, and untrusted. Handy turns decisions, compliance, and execution into structured, verifiable records.
How it works
- Guides users through compliant renovation choices
- Helps craftsmen follow standards (AMA / GVK etc.)
- Captures documentation as work happens
- Stores critical certificates and records securely for long-term use
Why it matters
- Fewer mistakes and disputes
- Higher trust for banks, insurers, and buyers
- Homes with a verifiable renovation history gain value over time
Business model
- Consumer subscriptions
- Partner-funded pro accounts
- Transaction-based services
Renovation or construction projects are complex. Decisions pile up. Products & minds change. Documentation gets lost.
Handy gives you a clear structure for the entire renovation — so you stay in control while building, and end up with a home that’s properly documented.
Renovation is still one of the least digitalised processes.
The renovation market generates billions in annual turnover. Despite this volume, the industry suffers from a paradoxical technological lag.
It’s full of guesswork, unclear decisions and unnecessary delays. Both homeowners, craftsmen and retailers lose time, money and trust along the way.
Today, we transfer money instantly and sign contracts digitally, yet our biggest asset—our home — is managed with paper receipts, lost text messages, and verbal agreements.
It's time to close the analog gap.
Disputes are common: "He said, she said" arguments over unrecorded changes
Information is lost: When a house is sold, its history disappears.
Inefficiency rules: Craftsmen waste time chasing specs; homeowners lose sleep over lack of control
No assurance that work follows national standards
How it works!
1. Add your home
Set up your home and define rooms, zones and technical systems.
2. Document & collaborate as you build
Add products, materials, manuals, photo documentation, certificates and receipts as the renovation progresses.
3. Keep it for life
Your home’s history stays structured, searchable and ready for service, upgrades or sale.
What is Handy?
Handy is a digital home record focused on renovation, construction, and technical systems.
It helps homeowners plan, track, and document what’s built, installed, and changed — and keeps that information useful long after the project is done. Handy also gives clear control over material and labour costs.
Handy is also an inspiration and collaboration platform.Tiles, colours, and materials can be combined into AI-generated visuals to explore options, share ideas, and make better decisions.
- No more lost documents.
- No more guessing what’s behind the walls.
- No more starting from zero on the next renovation.
01
Workflows developed with real professional craftsmen
02
Compliance with national building standards (AMA Hus, GVK, BBV in Sweden and equivalents in each market)
03
AI for recommendations, material options, area and cost calculations
04
Blockchain-secured renovation records, photos, blueprints etc. tied to the property, not the person, and shareable with insurers, brokers and third-party platforms
05
Shared mood boards & AI renders, lists etc for families to align on choices
06
Shopping lists - direct integration with merchants to avoid unnecessary purchases
07
Stores receipts, manuals & product information ready for you and the next owner of the property.
Who is it for?
Handy is for homeowners planning renovations, craftsmen delivering compliant work, and building supply partners — all connected in one platform where decisions, materials, and documentation come together.
Consumers
- Full control over your renovation
- Compliance with national building standards (AMA Hus, GVK, BBV in Sweden and equivalents in each market)
- Correct specs, shopping lists and documentation from start
- Higher quality documentation when selling
Craftspeople
- Clear project context with fewer callbacks and disputes
- Correct specs and documentation from start
- Workflows that follow national standards
- Photo documentation of work done, step by step
- More visibility, not more marketing, though the app
- Conflict-Free Projects: The scope is locked before you start. With clear, visual agreements in the app, you eliminate misunderstandings and disputes with the client completely.
- Ready-Made Shopping Lists: Stop guessing quantities. The app generates exact, itemized material lists for you, making purchasing smooth and eliminating waste.
- Indisputable Proof of Work: Documenting your progress is effortless. You get a digital timeline of the entire project, proving that every step was performed correctly—securing your payment and your reputation.
Suppliers & Services
- Accurate product data
- Faster service and replacements
- Cleaner handovers
Own the Customer – Don't Rent Them Stop paying ad platforms for the same customer twice. Win the homeowner weeks before they visit a store by becoming the default choice in their moodboard. You build an owned relationship and a direct communication channel, rather than relying on expensive, one-off Google clicks.Sell the Project, Not Just the Product Handy increase your average Order Value (AOV) by selling the complete solution. The app generates exact, itemized "one-click-buy" lists (including grout, primer, and tools). This secures the full sale while drastically reducing calculation errors and costly returns.
From Checkout to Project Partner Establish a direct line straight to the customer’s pocket with timely, relevant offers (e.g., "Don't forget brush cleaner"). Plus, when a homeowner chooses your brand, their hired contractor is automatically steered to your store—capturing both the B2C and B2B flow.
A Fragmented Giant Ripe for Disruption
The home renovation industry is one of the largest consumer markets globally, yet it remains one of the least digitalized. It is characterized by fragmentation, lack of trust, and inefficient communication between homeowners, craftsmen, and retailers.
With increasing regulatory demands for documentation, energy efficiency, and traceability (e.g., EU Green Deal), the "old way" of working is no longer sustainable. Handy addresses a critical gap where manual guesswork currently leads to costly errors and disputes.
Market Size & Potential: We are targeting a massive volume of annual renovation projects where professional compliance is key:
Sweden
~50 000
major private renovations annually
Europe
~2,2m
renovations annually
Global Reach (EU, NA, AUS):
~15m
million annual projects
Business model
Handy is positioned to capture value from every transaction in this ecosystem. From the initial design phase to the final blockchain-verified documentation.
B2B Solutions & Retail Partnerships
White-label & Licensing: Retailers and hardware chains license Handy to drive customer loyalty and ensuring their products are the default choice in AI-generated material lists and guides.
Targeted Advertising: Precision marketing allowing brands to reach consumers exactly when they are in the "buying mode" for specific phases (e.g., bathroom, insulation).
Lead generation: Pre-compiled shopping listsHandy compiles all needed material into lists, ready to distribute to the end customer by local retailers
Industry Insights & Data: Aggregated, anonymized data on renovation trends and material choices sold to manufacturers and suppliers for better forecasting.
SaaS for Professionals Subscriptions
Pro account comes with a monthly fee, unless sponsored by a retailer
Consumers
Handy generates revenue from consumers through a low-friction subscription that helps homeowners plan renovations correctly, follow building regulations, and maintain a complete, usable record of what’s been built, installed, or changed. The subscription creates predictable recurring revenue while keeping the entry barrier low for mass adoption.
On top of the subscription, Handy monetizes high-intent moments during a renovation. These include inspections, certifications, insurance, energy declarations, and verified documentation packages for resale. These services are purchased when homeowners already need them, resulting in strong conversion and high margins.
Handy also offers premium verification features, such as tamper-proof storage of certificates and AI-assisted review of documentation. These features increase trust for banks, insurers, and buyers, while generating incremental revenue per project.
Together, this model combines recurring consumer subscriptions with event-driven, high-margin services
— monetizing trust and compliance rather than traffic or advertising.
Premium Consumer Features: Freemium model where advanced features (AI-design, full project coordination) are unlocked via one-time fees or subscriptions.
Want to join in?
What we are looking for
We are entering a phase where Handy is ready to move from concept to execution. To accelerate development and scale the platform, we’re now opening the door to partners who share our vision and want to play an active role in shaping the digital standard for renovation.
The ideal partner and/or investor would contribute on all fronts not only financially.
Our roadmap
01
MVP completion
02
AI Development
03
Blockchain infrastructure
05
Go to market
06
Pilot programs with craftsmen, retailers and property stakeholders
07
World domination
Contact
Who is behind Handy?
Per Osbeck
Brand & design leader with 25+ years of experience building scalable digital products and design systems for global companies like Ericsson and fast-growing tech ventures. Combines deep expertise in design, UX, technology, and business with hands-on experience from renovating and building multiple homes — having personally faced the real-world complexity, cost control issues, and documentation gaps Handy is built to solve.
Connect
Schedule a quick call if interested, or just pick up the phone; +46 0702 33 22 38
Contact
© Osbeck Design AB.
2026
All Rights Reserved
